Development strategy
- ◎ Strategy: Two Insists, Four Focus:
- - Two Insists:
- 1. Insist on People Centered.
- 2. Insist on brandlization, specialization, internationalization as direction.
- - Four Focus:
- 1. Exhibition;
- 2. Media & Pressing
- 3. Marketing
- 4. e-commerce
- ◎ business strategic direction:
- focus on the industry of energy,resource and technical equipment.
- ◎ Strategy:
- A first-class exhibition brand in China in three years
- A top exhibition brand in Asia in five years
- A giant to make an impact in the world in ten years
- In ten years, zhenwei exhibition will become excellent exhibition organizer which impacts the world exhibition structure, also with the first-class exhibition brand in the world.
- Strategic Target: Exhibition & Conference + Media Publishing + Market Study + E-Commerce. We engage in exhibition, with the goal of building an international exhibition media group.
- ◎ Target in Three years:
- Exhibitions:
- One (80,000 sq.m.)international huge exhibition
- Two (over 30,000 sq.m.) large-sized exhibitions
- Three (over 20,000 sq.m.) medium or large-sized exhibitions
- Five (about 10,000 sq.m.) medium-sized exhibitions
- Media:
- Strive for official serial number
- Have monthly publication
- Become the true vane of the petroleum equipment industry
- e-commercek:
- Zhenwei Global Petroleum www.cippe.net
- Win the high reputation in the petroleum industry
- Have the basic condition for going public
- China petroleum equipment—Global promotion platform
- Strive to built a professional vertical portal website for Global
- petroleum & petrochemical